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Welcome to Soft Flex® Company, supplier of beading products to approved resellers worldwide. We provide the only choice in flexible beading wire, beads, findings, crimps, tools and more!
For over 17 years, we have excelled in serving the needs of quality
minded jewelry designers all over the world.
Soft Flex Company Wire Sales Sheets (PDF file)
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 I have personally been using your beading wire for my own projects since early 2001, and I can say without a doubt that soft flex® beading wire is far superior to all new comers!
~ Charlie, Heaven on Earth
See all testimonials |
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Why sell Soft Flex® beading wire?
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The most trusted & recognized brand name for beading wire, worldwide. |
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The only stainless steel beading wire that can be knotted, without weakened strength, no breakage. |
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The broadest color selection. |
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Soft Touch™ premium beading wire - 50% more supple & flexible than any other wire in history. |
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Soft Flex® Wire & Soft Touch™ Wire are manufactured in the USA. Support the USA economy and buy USA manufactured products. |
Benefits to shopping direct, online:
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Proprietary products that you just can’t find anywhere else, including a long list of unique gemstone beads |
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One stop shopping for all Soft Flex® Wire diameters & colors |
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No minimum order |
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Volume spool pricing available to qualified buyers |
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If we receive your application by noon (PST), we will offer same day approval (Mon-Fri) |
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If we receive your order by noon (PST), we will offer same day shipping (Mon-Fri) - Flat Rate $5 UPS ground shipping for all online orders shipped to the U.S. |
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Online shopping gives you secure & direct access to shop at your convenience, 24 hours a day - 7 days a week with confidential bead store pricing |
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Access your “account history” in “my account” to see previous orders |
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Live support is available for online assistance, Monday-Friday 8am-4pm (PST) |
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100% Satisfaction Risk Free Guarantee - We are confident that our quality will meet if not exceed your expectations. If you are not satisfied, we promise a refund, credit, or exchange within 45 days of receiving your order |
How do I buy direct?
In order to qualify for bead store pricing, you must have a brick and mortar store front.
- If you have an existing account with us, it has been activated for confidential bead store pricing. Click here for your bead store login & password. After you login for the first time, you can change your login & password by clicking “my account” in the upper right corner.
- If you do not have an existing account with us, please click here to fill out our bead store application to see confidential bead store pricing online. Please print and fill out the application, be sure to sign and return it to us by fax, mail or by scanning and email. If we receive your application before noon, we will review and approve it on the same day. As soon as possible, you will be notified with your new login & password to shop online.
If you have trouble obtaining your login & password or are unable to see your store pricing, please contact us for assistance. You can email BeadStoreSales@SoftFlexCompany.com or call our toll-free phone number 1-866-925-FLEX (3539) or (707) 938-3539. Monday-Friday 8am-4pm (PST), you can click on the "live support " logo for online assistance.
Fax to:
(707) 938-3097
Attn: Bead store sales
Scan, attach & email to:
BeadStoreSales@SoftFlexCompany.com
Mail to:
Soft Flex Company
Attn: Bead store sales
PO Box 80
Sonoma, CA 95476
Contact:
Toll-Free Phone: 1-866-925-3539 or (707) 938-3539
Fax: (707) 938-3097
Email: BeadStoreSales@SoftFlexCompany.com
This email goes to all sales staff to ensure no bead store goes unattended.
Bead Store Sales Tools
We have sales sheets (minus our contact info) available for you.
We have a free project (minus our contact info) available for you.
We have a
Soft Flex Dealer sign available for you.
We are soon to have plan-o-grams available.
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Defining Excellence Then and Now - We lead our industry with simply the best products and services. We celebrate our innovative ideas and proudly inspire
